AUTHENTIC ASHEVILLE

Erin McGrady + Caroline Whatley + Maggie

VIDEOS

Representation on both sides of the lens.

As our clients needs have changed over the years we’ve grown with them. As a result we’ve been offering 4K video and even drone work. In 2022 we released a four-part short film series for the outdoor brand Coleman that focuses on four individuals in the southeast US who are working towards positive change in their communities. Recent video work has centered on social media campaigns and in them the two of us have written, shot, produced, and directed. We are often hired by outdoor brands to breathe life into projects from start to finish; meaning the pre-production, production, and post-production as well as talent casting and location scouting.

Recent video clients include Outside, Merrell, Coleman, Orvis, Sierra Nevada Brewing Company, Stio, and ENO Hammocks.

Authentic Asheville’s 2024 Cinematography Reel

Marathon Motivation by Authentic Asheville

Food Photography + Van Life

Erin McGrady March 3, 2021

We love food and we love photography so naturally, we love combining the two any chance we get. ROVA Magazine, which dubs itself as The Magazine for Epic Road Trips, liked an idea we had for a story that involved finding and making local seafood on the Delmarva coast. (Delmarva is a mashup of Delaware, Maryland, and Virginia.) Our story was published in the April/May 2019 issue of the magazine. We have contributed four articles for them in the last two years.

Founder's Brewing and Men's Journal

Erin McGrady March 2, 2021

We recently were asked to create some lifestyle food photography for an online campaign that Founder’s Brewing was doing with Men’s Journal. The idea was to use a recipe for making queso outdoors that featured their new line of hard seltzers, Mas Agave. Other than that, we had the green light to get creative. Here’s a few images of what we came up with!

Product and food styling by Caroline Whatley.
Photography by Erin McGrady