Merrell

We first started working with Merrell in 2022 and then Erin joined Merrell’s Hiking Club in 2023.
Since then we have worked on over a dozen different lifestyle shoots, both photo and video, that feature their hiking boots and apparel.
Creative Direction, Casting, and Photography by Authentic Asheville

The lower half of a person faces the camera. They are wearing orange Merrell hiking boots, grey socks with a black stripe, and black tights. A medium sized black dog with a white face looks up as if for the treat that the hand holds.
Erin McGrady stands on an rock outside in the middle of the woods. She is smiling and looking at a medium sized dog on a leash who is looking up at her. The dog is brown with a white beard.
Erin McGrady's lower body in shorts and Merrell Hiking Boots is on a grey rock. In her right hand is a tan bag with a red can of bear spray poking out. In the background is another hiker who is also in Merrell hiking boots and apparel.
A person without their head visible, walks towards the beach with pink and grey Merrell Hydro Moc's in their hand. They have a towel under their arm as they walk in the sand. Dune grass is blurred out in the foreground.
Erin McGrady leans over at a blue water tower and washes her feet off. She has on pink and grey Merrell Hydro Moc's. She is in shorts and a black tank top and camo hat. The background is of the boardwalk.
Erin McGrady and a black dog with a white face pose for a photo in front of a small waterfall. She is smiling. The dog is in a red harness. Erin is in fall hiking cloths with a green vest and red checked shirt and green backpack.
Caroline Whatley stands on a rock in the middle of a stream and looks outward. A medium sized brown dog with white patches looks in the same direction. The are surrounded by a green forest. A big rock is blurred in the foreground.
Erin McGrady crouches on a rock outside. She is in Merrell Hiking Boots and Merrell apparel, which is a green t-shirt with a white logo and tan shorts. She has on a yellow flat brim hat. She is looking relaxed on the rock with her elbow on her knee.
Erin McGrady leans back on a white bench on a wooden boardwalk. The photographer is above her. She is smiling. There is a
A black Merrell fanny pack and a pair of pink and grey Hydro Mocs rest in the sand. In the background, blurred out, Erin McGrady is clearing the sand off a towel as it waves in the air. Three beach umbrellas are in the background and chairs.